OUR MISSION
ApotheCulture is a local Southern California brand inspired by healthy lifestyles, sustainable values, and a strong appreciation for world culture, customs, and cuisine. Our goal is to transmute the gifts of nature from around the globe into nutrient-dense, delicious healing foods to inspire people to thrive and discover their own vibrant nature within.
Drive
When we are truly nourished from the inside out, we create a proper foundation to become empowered to new states of healing and wellness. Our bodies are vastly complex, incredible machines, however years of improper diet, environmental toxicity, and emotional instability can create cumulative deficiencies and nutrient imbalances which often create larger issues down the road. But with replacing diet choices with nutrient-dense and cultured foods and opting for more sustainable lifestyle choices, almost anyone can create the cornerstones of unshakeable health sovereignty.
We are driven by the wisdom of folk medicines and culinary practices of regional traditions around the world, from France to Japan, Mexico to Morocco, to balance age-old sensibilities with the rigors of the modern world.
Namesake
Our brand is conceived from practices of the apothecaries of old as well as the double meaning of “culture”, foods alchemically brimming with life and the world traditions from which they stem
Cultivating various medicines for health has been the wheelhouse of the traditional apothecary, but in this modern age, we seek to utilize high-quality herbs, animal products, and other medicines of nature to achieve a similar effect, free of synthetic compounds, chemicals, and preservatives.
Sourcing
The western agribusiness of industrialized farming and factory-farmed livestock combined with a lack of holistic nutritional guidance has taken an immense toll on our ability to live healthy and vibrant lives and rise up to our true potential as human beings.
For this reason, we strive to source our ingredients with the highest purity available while keeping costs low enough to offer affordable prices to you. We value local, sustainable farming practices and wildcrafted foods as well as ranches that honor their animals to the highest degree. It is with this pledge that we create the alchemical, healing foods for ourselves, and ultimately, for you.